One of the most dizzying of these effects is the dominance of circles. Ringed or round connoted nature tamed. The vegetables that survived the cleansing were united by two qualities. They were round and cute: button mushrooms, olives, cherry tomatoes, pearl onions, peas, invincible iceberg. (Celery, long and tubular, made it through, too, I think because it is so neat. And so crisp and orderly.)
Magic of Maurizio Cattelan and Pierpaolo Ferrari, with Tamar Adler.
"The title for Julia Child's cookbook was the result of months of brainstorming. Judith Jones, Child's editor, objected to the proposed title of "Mastery of French Cooking" because it implied that mastery had already been achieved. She preferred "How to Master French Cooking," but thought that a "how to" title would cheapen the book. In response, Child wrote this letter to Jones proposing other possible titles. Penciled at the bottom of the list is the suggestion that would become the title of her famous cookbook.
In response to the title Mastering the Art of French Cooking, Alfred Knopf declared, "Well, I'll eat my hat if that title sells." The first edition sold 10,000 copies, and Knopf ordered another print run. When the Book-of-the-Month Club chose it as an alternate book dividend selection, sales skyrocketed. In 1974, the New York Times reported that sales had reached 1.4 million, making it one of the best-selling cookbooks of the century."