One of the biggest issues facing sustainable agriculture is that it’s “way, way, way more labor-intensive than industrial agriculture,” Jones said. “It’s not sustainable physically, and it’s not sustainable for people personally: they’re working all the time and don’t have an opportunity to have a social life. So I think Crop Mob brings that celebration to the work, so that you get that sense of community that people are looking for, and you get a lot of work done. And we have a lot of fun.”
via nytimes.